StartupCities







I think there's a new way to use AI for research.
Most people use AI for research in two ways:
Deep Research cites its work and goes, well, deep. But it writes papers that read like bad grad school essays. It buries the relevant data in a thousand words.
"Just ask Claude" is flexible and more concise. But you end up with a bunch of random data points from dubious sources.
Most people don't realize that many of Claude's tools (like it's built-in webscraper) are lossy. It summarizes pages with cheap models. So there's lots of hallucination risk. It's slow and there's no data trail.
For StoresData, I've been working on an alternative that I call "Structured Research."
The goal is a fully auditable trail for every fact, flexibility, no hallucinations, and structured data that folds into the concepts of the domain, in my case, consumer brands.
This problem is harder than it sounds.
You end up mimicking how a smart human researcher works. How do you know which website to trust? How do you know that you should verify a particular fact with another data source? Is this fact still true or was it true only in the past? Data is scattered. It's difficult to parse.
And if you want to research a million consumer brands, as I do, you also have to make it fast and cheap.
I'm super excited to share a brand new StoresData powered by this Structured Research approach in the new few weeks.


















